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A subjective chronicle of a practice in transformation This is a risky move: to tell the story of twenty-five years of a design agency, Attoma, in just a few paragraphs. Not a showcase of award-winning projects – quite a lot,…

What’s really going on when we think we’re doing “design”? A question that is particularly relevant in today’s context. At a time when the urgent need for social and industrial transformations requires new ways of thinking and approaches, I believe…

Here we publish Christophe Chaptal’s interview with Giuseppe Attoma Pepe, published in issue 1242 of the Design Fax newsletter of June 17, 2022 and subsequently on the Admirable Design website. It’s also an opportunity to pay a heartfelt tribute to…

The concept of user experience doesn’t just apply to digital products and services. It is also relevant to the urban spaces in which we evolve on a daily basis, whether in terms of individual or collective experiences. To promote the…

A little background: in early 2012 I had the pleasure of chatting with Loup Cellard, Data Scientist and Digital Humanities researcher, at the time a contributor to the online magazine Strabic. Loup was interested in the evolution of urban cartography,…

“Graphic artists, typographers, designers, illustrators, photographers, or any other image-makers. You who have filled the pages of our 272 issues; you who have amazed us and passed on the passion of your professions; you who have read and supported us:…

I had the good fortune and great pleasure of collaborating for many years with Groupe Chronos, founded in 1993 and headed until 2015 by sociologist Bruno Marzloff, an illustrious researcher, author and consultant in the fields of mobility and work…